diff --git a/buildozer/targets/android_new.py b/buildozer/targets/android_new.py
index 072b285..ba34099 100644
--- a/buildozer/targets/android_new.py
+++ b/buildozer/targets/android_new.py
@@ -102,7 +102,7 @@ class TargetAndroidNew(TargetAndroid):
         presplash_color = self.buildozer.config.getdefault('app', 'android.presplash_color', None)
         if presplash_color:
             cmd.append('--presplash-color')
-            cmd.append(presplash_color)
+            cmd.append("'{}'".format(presplash_color))
 
         # support for services
         services = self.buildozer.config.getlist('app', 'services', [])