diff --git a/ui/js/component/publishForm/view.jsx b/ui/js/component/publishForm/view.jsx
index 4d765e6d6..bb265d9f2 100644
--- a/ui/js/component/publishForm/view.jsx
+++ b/ui/js/component/publishForm/view.jsx
@@ -787,9 +787,10 @@ class PublishForm extends React.PureComponent {
 
           <section className="card">
             <div className="card__title-primary">
-              <h4>{__("Address")}</h4>
+              <h4>{__("Content URL")}</h4>
               <div className="card__subtitle">
-                {__("Where should this content permanently reside?")}
+                {__("This is the exact address where people find your content.")}
+                {__("Ex. lbry://myvideo, lbry://my-song1, lbry://jcp-12ld8jq")}
                 {" "}
                 <Link
                   label={__("Read more")}