diff --git a/ui/page/discover/view.jsx b/ui/page/discover/view.jsx
index 72124ea88..bda8dafdd 100644
--- a/ui/page/discover/view.jsx
+++ b/ui/page/discover/view.jsx
@@ -194,7 +194,7 @@ function DiscoverPage(props: Props) {
   }
 
   React.useEffect(() => {
-    if (isAuthenticated || !SHOW_ADS) {
+    if (isAuthenticated || !SHOW_ADS || window.location.pathname === `/$/${PAGES.WILD_WEST}`) {
       return;
     }