diff --git a/.env.defaults b/.env.defaults
index d1981763f..4d3218a30 100644
--- a/.env.defaults
+++ b/.env.defaults
@@ -10,3 +10,5 @@ LBRY_WEB_API=https://api.lbry.tv
 LBRY_WEB_STREAMING_API=https://cdn.lbryplayer.xyz
 WELCOME_VERSION=1.0
 DEFAULT_LANGUAGE=en
+MATOMO_URL=https://analytics.lbry.com/
+MATOMO_ID=6
diff --git a/config.js b/config.js
index 4fa67f6d4..4aee543b3 100644
--- a/config.js
+++ b/config.js
@@ -12,6 +12,8 @@ const config = {
   LBRY_WEB_STREAMING_API: process.env.LBRY_WEB_STREAMING_API, //cdn.lbryplayer.xyz',
   WELCOME_VERSION: process.env.WELCOME_VERSION,
   DEFAULT_LANGUAGE: process.env.DEFAULT_LANGUAGE,
+  MATOMO_URL: process.env.MATOMO_URL,
+  MATOMO_ID: process.env.MATOMO_ID,
   LOGO_TITLE: process.env.LOGO_TITLE,
   PINNED_URI_1: process.env.PINNED_URI_1,
   PINNED_LABEL_1: process.env.PINNED_LABEL_1,
diff --git a/package.json b/package.json
index 68681144e..749460946 100644
--- a/package.json
+++ b/package.json
@@ -67,6 +67,7 @@
     "@babel/preset-flow": "^7.0.0",
     "@babel/preset-react": "^7.0.0",
     "@babel/register": "^7.0.0",
+    "@datapunt/matomo-tracker-js": "^0.1.4",
     "@exponent/electron-cookies": "^2.0.0",
     "@hot-loader/react-dom": "^16.8",
     "@lbry/components": "^4.2.2",
diff --git a/static/app-strings.json b/static/app-strings.json
index bc32bcc5d..cca4b0ca2 100644
--- a/static/app-strings.json
+++ b/static/app-strings.json
@@ -1119,5 +1119,5 @@
   "You don't have blocked channels.": "You don't have blocked channels.",
   "You have one blocked channel.": "You have one blocked channel.",
   "You have %channels% blocked channels.": "You have %channels% blocked channels.",
-  "Drop here to publish!": "Drop here to publish!"
+  "Your Wallet": "Your Wallet"
 }
\ No newline at end of file
diff --git a/ui/analytics.js b/ui/analytics.js
index 01a3d1514..71cfbeedb 100644
--- a/ui/analytics.js
+++ b/ui/analytics.js
@@ -2,6 +2,7 @@
 import { Lbryio } from 'lbryinc';
 import ReactGA from 'react-ga';
 import * as Sentry from '@sentry/browser';
+import MatomoTracker from '@datapunt/matomo-tracker-js';
 import { history } from './store';
 import { SDK_API_PATH } from './index';
 // @if TARGET='app'
@@ -9,6 +10,7 @@ import Native from 'native';
 import ElectronCookies from '@exponent/electron-cookies';
 import { generateInitialUrl } from 'util/url';
 // @endif
+import { MATOMO_ID, MATOMO_URL } from 'config';
 
 const isProduction = process.env.NODE_ENV === 'production';
 const devInternalApis = process.env.LBRY_API_URL;
@@ -38,7 +40,7 @@ type Analytics = {
   apiLogView: (string, string, string, ?number, ?() => void) => Promise<any>,
   apiLogPublish: (ChannelClaim | StreamClaim) => void,
   apiSyncTags: ({}) => void,
-  tagFollowEvent: (string, boolean, string) => void,
+  tagFollowEvent: (string, boolean, ?string) => void,
   videoStartEvent: (string, number) => void,
   videoBufferEvent: (string, number) => void,
   emailProvidedEvent: () => void,
@@ -93,6 +95,11 @@ const analytics: Analytics = {
     if (thirdPartyAnalyticsEnabled) {
       ReactGA.pageview(path, [SECOND_TRACKER_NAME]);
     }
+    if (internalAnalyticsEnabled) {
+      MatomoInstance.trackPageView({
+        href: `${path}`,
+      });
+    }
   },
   setUser: userId => {
     if (thirdPartyAnalyticsEnabled && userId) {
@@ -185,41 +192,52 @@ const analytics: Analytics = {
   videoStartEvent: (claimId, duration) => {
     sendGaTimingEvent('Media', 'TimeToStart', duration, claimId);
     sendPromMetric('time_to_start', duration);
+    sendMatomoEvent('Media', 'TimeToStart', claimId, duration);
   },
   videoBufferEvent: (claimId, currentTime) => {
     sendGaTimingEvent('Media', 'BufferTimestamp', currentTime * 1000, claimId);
     sendPromMetric('buffer');
+    sendMatomoEvent('Media', 'BufferTimestamp', claimId, currentTime * 1000);
   },
-  tagFollowEvent: (tag, following, location) => {
+  tagFollowEvent: (tag, following) => {
     sendGaEvent(following ? 'Tag-Follow' : 'Tag-Unfollow', tag);
+    sendMatomoEvent('Tag', following ? 'Tag-Follow' : 'Tag-Unfollow', tag);
   },
   channelBlockEvent: (uri, blocked, location) => {
     sendGaEvent(blocked ? 'Channel-Hidden' : 'Channel-Unhidden', uri);
+    sendMatomoEvent(blocked ? 'Channel-Hidden' : 'Channel-Unhidden', uri);
   },
   emailProvidedEvent: () => {
     sendGaEvent('Engagement', 'Email-Provided');
+    sendMatomoEvent('Engagement', 'Email-Provided');
   },
   emailVerifiedEvent: () => {
     sendGaEvent('Engagement', 'Email-Verified');
+    sendMatomoEvent('Engagement', 'Email-Verified');
   },
   rewardEligibleEvent: () => {
     sendGaEvent('Engagement', 'Reward-Eligible');
+    sendMatomoEvent('Engagement', 'Reward-Eligible');
   },
   openUrlEvent: (url: string) => {
     sendGaEvent('Engagement', 'Open-Url', url);
+    sendMatomoEvent('Engagement', 'Open-Url', url);
   },
   trendingAlgorithmEvent: (trendingAlgorithm: string) => {
     sendGaEvent('Engagement', 'Trending-Algorithm', trendingAlgorithm);
   },
   startupEvent: () => {
     sendGaEvent('Startup', 'Startup');
+    sendMatomoEvent('Startup', 'Startup');
   },
   readyEvent: (timeToReady: number) => {
     sendGaEvent('Startup', 'App-Ready');
     sendGaTimingEvent('Startup', 'App-Ready', timeToReady);
+    sendMatomoEvent('Startup', 'App-Ready', 'Time', timeToReady);
   },
   purchaseEvent: (purchaseInt: number) => {
     sendGaEvent('Purchase', 'Purchase-Complete', undefined, purchaseInt);
+    sendMatomoEvent('Purchase', 'Purchase-Complete', 'someLabel', purchaseInt);
   },
 };
 
@@ -237,6 +255,13 @@ function sendGaEvent(category, action, label, value) {
   }
 }
 
+function sendMatomoEvent(category, action, name, value) {
+  if (internalAnalyticsEnabled) {
+    const event = { category, action, name, value };
+    MatomoInstance.trackEvent(event);
+  }
+}
+
 function sendGaTimingEvent(category: string, action: string, timeInMs: number, label?: string) {
   if (thirdPartyAnalyticsEnabled && isProduction) {
     ReactGA.timing(
@@ -285,6 +310,16 @@ if (!IS_WEB) {
   }
 }
 
+const MatomoInstance = new MatomoTracker({
+  urlBase: MATOMO_URL,
+  siteId: MATOMO_ID, // optional, default value: `1`
+  // heartBeat: { // optional, enabled by default
+  //   active: true, // optional, default value: true
+  //   seconds: 10 // optional, default value: `15
+  // },
+  // linkTracking: false // optional, default value: true
+});
+
 ReactGA.initialize(gaTrackers, {
   testMode: process.env.NODE_ENV !== 'production',
   cookieDomain: 'auto',
diff --git a/ui/component/tagsSearch/view.jsx b/ui/component/tagsSearch/view.jsx
index da0f268e7..3566f5998 100644
--- a/ui/component/tagsSearch/view.jsx
+++ b/ui/component/tagsSearch/view.jsx
@@ -4,6 +4,7 @@ import { Form, FormField } from 'component/common/form';
 import Tag from 'component/tag';
 import { setUnion, setDifference } from 'util/set-operations';
 import I18nMessage from 'component/i18nMessage';
+import analytics from 'analytics';
 
 type Props = {
   tagsPassedIn: Array<Tag>,
@@ -120,7 +121,9 @@ export default function TagsSearch(props: Props) {
     if (onSelect) {
       onSelect([{ name: tag }]);
     } else {
+      const wasFollowing = followedTags.map(t => t.name).includes(tag);
       doToggleTagFollowDesktop(tag);
+      analytics.tagFollowEvent(tag, !wasFollowing);
     }
   }
   return (
diff --git a/web/.env.defaults b/web/.env.defaults
index 469f46e87..f486f5dd3 100644
--- a/web/.env.defaults
+++ b/web/.env.defaults
@@ -10,6 +10,8 @@ LBRY_WEB_API=https://api.lbry.tv
 LBRY_WEB_STREAMING_API=https://cdn.lbryplayer.xyz
 WELCOME_VERSION=1.0
 DEFAULT_LANGUAGE=en
+MATOMO_URL=https://analytics.lbry.com/
+MATOMO_ID=3
 # If true, supply copy example to homepage.js in
 CUSTOM_HOMEPAGE=false
 # Add up to 2 sidebar links:
diff --git a/yarn.lock b/yarn.lock
index 1463c5d2a..99f3eb11e 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -803,6 +803,11 @@
     lodash "^4.17.13"
     to-fast-properties "^2.0.0"
 
+"@datapunt/matomo-tracker-js@^0.1.4":
+  version "0.1.4"
+  resolved "https://registry.yarnpkg.com/@datapunt/matomo-tracker-js/-/matomo-tracker-js-0.1.4.tgz#1226f0964d2c062bf9392e9c2fd89838262b10df"
+  integrity sha512-bi8/guszgciSNLJQIFgph27AzkiCF1DmLBxtmJE3CsLxfc0aTgI2vMg3EFoLv13Mu8HLaCs27Z7vbttlD6jp5w==
+
 "@develar/schema-utils@~2.1.0":
   version "2.1.0"
   resolved "https://registry.yarnpkg.com/@develar/schema-utils/-/schema-utils-2.1.0.tgz#eceb1695bfbed6f6bb84666d5d3abe5e1fd54e17"