diff --git a/ui/component/viewers/videoViewer/internal/ads.js b/ui/component/viewers/videoViewer/internal/ads.js
index 7dbbe015d..0c97b32bf 100644
--- a/ui/component/viewers/videoViewer/internal/ads.js
+++ b/ui/component/viewers/videoViewer/internal/ads.js
@@ -51,7 +51,7 @@ const hitsAtFiftyPercentChance = hitsFiftyPercent();
  * @param allowPreRoll
  * @param player
  */
-function runAds(internalFeatureEnabled, allowPreRoll, player) {
+function runAds(internalFeatureEnabled, allowPreRoll, player, embedded) {
   // current timestamp for vpaid
   const timestamp = new Date().toISOString();
 
@@ -83,7 +83,7 @@ function runAds(internalFeatureEnabled, allowPreRoll, player) {
   // always have ads on if internal feature is on,
 // otherwise if not authed, roll for 20% to see an ad
 // allowPreRoll currently means unauthenticated (don't show to logged in users)
-  const shouldShowAnAd = internalFeatureEnabled || (allowPreRoll && hitsAtFiftyPercentChance);
+  const shouldShowAnAd = internalFeatureEnabled || (!embedded && allowPreRoll && hitsAtFiftyPercentChance);
 
   if (shouldShowAnAd && browserIsChrome && !IS_MOBILE) {
     // fire up ima integration via module
diff --git a/ui/component/viewers/videoViewer/internal/videojs.jsx b/ui/component/viewers/videoViewer/internal/videojs.jsx
index 4075226a4..69beb04e6 100644
--- a/ui/component/viewers/videoViewer/internal/videojs.jsx
+++ b/ui/component/viewers/videoViewer/internal/videojs.jsx
@@ -183,7 +183,7 @@ export default React.memo<Props>(function VideoJs(props: Props) {
       // this seems like a weird thing to have to check for here
       if (!player) return;
 
-      runAds(internalFeatureEnabled, allowPreRoll, player);
+      runAds(internalFeatureEnabled, allowPreRoll, player, embedded);
 
       initializeEvents();
 
diff --git a/ui/component/viewers/videoViewer/view.jsx b/ui/component/viewers/videoViewer/view.jsx
index 3e43616e6..30c1a6c56 100644
--- a/ui/component/viewers/videoViewer/view.jsx
+++ b/ui/component/viewers/videoViewer/view.jsx
@@ -470,7 +470,7 @@ function VideoViewer(props: Props) {
         autoplaySetting={autoplayNext}
         claimId={claimId}
         userId={userId}
-        allowPreRoll={!authenticated} // used to not include embeds, removed for now
+        allowPreRoll={!authenticated} // TODO: pull this into ads functionality so it's self contained
         internalFeatureEnabled={internalFeature}
         shareTelemetry={shareTelemetry}
         replay={replay}