diff --git a/src/ui/analytics.js b/src/ui/analytics.js
index add8400c9..72c9c1a84 100644
--- a/src/ui/analytics.js
+++ b/src/ui/analytics.js
@@ -20,6 +20,8 @@ type Analytics = {
   emailProvidedEvent: () => void,
   emailVerifiedEvent: () => void,
   rewardEligibleEvent: () => void,
+  startupEvent: () => void,
+  readyEvent: number => void,
 };
 
 let analyticsEnabled: boolean = true;
@@ -104,6 +106,13 @@ const analytics: Analytics = {
   rewardEligibleEvent: () => {
     sendGaEvent('Engagement', 'Reward-Eligible');
   },
+  startupEvent: () => {
+    sendGaEvent('Startup', 'Startup');
+  },
+  readyEvent: (timeToReady: number) => {
+    sendGaEvent('Startup', 'App-Ready');
+    sendGaTimingEvent('Startup', 'App-Ready', timeToReady);
+  },
 };
 
 function sendGaEvent(category, action) {
@@ -115,6 +124,16 @@ function sendGaEvent(category, action) {
   }
 }
 
+function sendGaTimingEvent(category: string, action: string, timeInMs: number) {
+  if (analyticsEnabled && isProduction) {
+    ReactGA.timing({
+      category,
+      variable: action,
+      value: timeInMs,
+    });
+  }
+}
+
 // Initialize google analytics
 // Set `debug: true` for debug info
 // Will change once we have separate ids for desktop/web
@@ -129,6 +148,7 @@ ElectronCookies.enable({
 ReactGA.initialize(UA_ID, {
   testMode: process.env.NODE_ENV !== 'production',
   cookieDomain: 'auto',
+  siteSpeedSampleRate: 100,
   // un-comment to see events as they are sent to google
   // debug: true,
 });
diff --git a/src/ui/index.jsx b/src/ui/index.jsx
index 9c5dd76f1..ced3a9629 100644
--- a/src/ui/index.jsx
+++ b/src/ui/index.jsx
@@ -29,12 +29,16 @@ import { ConnectedRouter, push } from 'connected-react-router';
 import cookie from 'cookie';
 import { formatLbryUriForWeb } from 'util/uri';
 import { PersistGate } from 'redux-persist/integration/react';
+import analytics from 'analytics';
 
 // Import our app styles
 // If a style is not necessary for the initial page load, it should be removed from `all.scss`
 // and loaded dynamically in the component that consumes it
 import 'scss/all.scss';
 
+const startTime = Date.now();
+analytics.startupEvent();
+
 const APPPAGEURL = 'lbry://?';
 // @if TARGET='app'
 const { autoUpdater } = remote.require('electron-updater');
@@ -231,6 +235,10 @@ function AppWrapper() {
       app.store.dispatch(doBlackListedOutpointsSubscribe());
       app.store.dispatch(doFilteredOutpointsSubscribe());
       window.sessionStorage.setItem('loaded', 'y');
+
+      const appReadyTime = Date.now();
+      const timeToStart = appReadyTime - startTime;
+      analytics.readyEvent(timeToStart);
     }
   }, [readyToLaunch, haveLaunched]);