diff --git a/ui/component/subscribeButton/index.js b/ui/component/subscribeButton/index.js
index 2460858eb..b44b8584b 100644
--- a/ui/component/subscribeButton/index.js
+++ b/ui/component/subscribeButton/index.js
@@ -7,6 +7,7 @@ import {
 } from 'redux/selectors/subscriptions';
 import { makeSelectPermanentUrlForUri } from 'lbry-redux';
 import { doToast } from 'redux/actions/notifications';
+import { selectUser } from 'redux/selectors/user';
 import SubscribeButton from './view';
 
 const select = (state, props) => ({
@@ -14,6 +15,7 @@ const select = (state, props) => ({
   firstRunCompleted: selectFirstRunCompleted(state),
   permanentUrl: makeSelectPermanentUrlForUri(props.uri)(state),
   notificationsDisabled: makeSelectNotificationsDisabled(props.uri)(state),
+  user: selectUser(state),
 });
 
 export default connect(select, {
diff --git a/ui/component/subscribeButton/view.jsx b/ui/component/subscribeButton/view.jsx
index ebd29f26c..9f5100157 100644
--- a/ui/component/subscribeButton/view.jsx
+++ b/ui/component/subscribeButton/view.jsx
@@ -21,6 +21,7 @@ type Props = {
   doToast: ({ message: string }) => void,
   shrinkOnMobile: boolean,
   notificationsDisabled: boolean,
+  user: ?User,
 };
 
 export default function SubscribeButton(props: Props) {
@@ -33,12 +34,14 @@ export default function SubscribeButton(props: Props) {
     doToast,
     shrinkOnMobile = false,
     notificationsDisabled,
+    user,
   } = props;
 
   const buttonRef = useRef();
   const isMobile = useIsMobile();
   let isHovering = useHover(buttonRef);
   isHovering = isMobile ? true : isHovering;
+  const uiNotificationsEnabled = user && user.experimental_ui;
 
   const { channelName } = parseURI(permanentUrl);
   const claimName = '@' + channelName;
@@ -77,7 +80,7 @@ export default function SubscribeButton(props: Props) {
           }
         }}
       />
-      {isSubscribed && (
+      {isSubscribed && uiNotificationsEnabled && (
         <Button
           button="alt"
           icon={notificationsDisabled ? ICONS.BELL : ICONS.BELL_ON}