diff --git a/ui/analytics.js b/ui/analytics.js
index aac0a8b7e..370b2fbb8 100644
--- a/ui/analytics.js
+++ b/ui/analytics.js
@@ -199,6 +199,12 @@ const analytics: Analytics = {
       Lbryio.call('feedback', 'search', { query, vote });
     }
   },
+
+  videoFetchDuration: (source, duration) => {
+    sendPromMetric('time_to_fetch', duration);
+    sendMatomoEvent('Media', 'TimeToFetch', source, duration);
+  },
+
   videoStartEvent: (claimId, duration) => {
     sendPromMetric('time_to_start', duration);
     sendMatomoEvent('Media', 'TimeToStart', claimId, duration);
diff --git a/ui/component/viewers/videoViewer/internal/videojs.jsx b/ui/component/viewers/videoViewer/internal/videojs.jsx
index ebdcd7a73..94963cb9d 100644
--- a/ui/component/viewers/videoViewer/internal/videojs.jsx
+++ b/ui/component/viewers/videoViewer/internal/videojs.jsx
@@ -11,6 +11,7 @@ import './plugins/videojs-mobile-ui/plugin';
 import hlsQualitySelector from './plugins/videojs-hls-quality-selector/plugin';
 import qualityLevels from 'videojs-contrib-quality-levels';
 import isUserTyping from 'util/detect-typing';
+import analytics from 'analytics';
 
 const isDev = process.env.NODE_ENV !== 'production';
 
@@ -479,8 +480,15 @@ export default React.memo<Props>(function VideoJs(props: Props) {
 
   // Update video player and reload when source URL changes
   useEffect(() => {
+    const fetchStartedAt = performance.now();
     // For some reason the video player is responsible for detecting content type this way
     fetch(source, { method: 'HEAD', cache: 'no-store' }).then((response) => {
+      const deltaFetch = performance.now() - fetchStartedAt;
+      console.log(`Prefetch took: ${deltaFetch.toFixed(3)}ms`);
+
+      // Send fetch duration analytic event (in ms)
+      analytics.videoFetchDuration(source, deltaFetch);
+
       const player = playerRef.current;
 
       if (!player) {