diff --git a/src/ui/analytics.js b/src/ui/analytics.js
index b8bf48261..6286ca2f5 100644
--- a/src/ui/analytics.js
+++ b/src/ui/analytics.js
@@ -14,6 +14,7 @@ type Analytics = {
   toggle: (boolean, ?boolean) => void,
   apiLogView: (string, string, string, ?number, ?() => void) => void,
   apiLogPublish: () => void,
+  tagFollowEvent: (string, boolean, string) => void,
 };
 
 let analyticsEnabled: boolean = true;
@@ -78,6 +79,16 @@ const analytics: Analytics = {
       Lbryio.call('feedback', 'search', { query, vote });
     }
   },
+  tagFollowEvent: (tag, following, location) => {
+    console.log('yep');
+    if (analyticsEnabled) {
+      ReactGA.event({
+        category: 'Tag',
+        action: following ? 'follow' : 'unfollow',
+        value: tag,
+      });
+    }
+  },
 };
 
 // Initialize google analytics
diff --git a/src/ui/component/tagsSelect/view.jsx b/src/ui/component/tagsSelect/view.jsx
index 92b780942..8d60253e4 100644
--- a/src/ui/component/tagsSelect/view.jsx
+++ b/src/ui/component/tagsSelect/view.jsx
@@ -6,6 +6,7 @@ import Tag from 'component/tag';
 import TagsSearch from 'component/tagsSearch';
 import usePersistedState from 'util/use-persisted-state';
 import { useTransition, animated } from 'react-spring';
+import analytics from 'analytics';
 
 type Props = {
   showClose: boolean,
@@ -56,6 +57,10 @@ export default function TagSelect(props: Props) {
       onRemove(tag);
     } else {
       doToggleTagFollow(tag.name);
+
+      const wasFollowing = followedTags.map(tag => tag.name).includes(tag.name);
+      const nowFollowing = !wasFollowing;
+      analytics.tagFollowEvent(tag.name, nowFollowing, 'tag-select');
     }
   }
 
diff --git a/src/ui/page/tags/view.jsx b/src/ui/page/tags/view.jsx
index cbf9e8ea0..91a4f1921 100644
--- a/src/ui/page/tags/view.jsx
+++ b/src/ui/page/tags/view.jsx
@@ -4,6 +4,7 @@ import Page from 'component/page';
 import ClaimListDiscover from 'component/claimListDiscover';
 import Button from 'component/button';
 import useHover from 'util/use-hover';
+import analytics from 'analytics';
 
 type Props = {
   location: { search: string },
@@ -33,11 +34,18 @@ function TagsPage(props: Props) {
     label = __('Unfollow');
   }
 
+  function handleFollowClick() {
+    doToggleTagFollow(tag);
+
+    const nowFollowing = !isFollowing;
+    analytics.tagFollowEvent(tag, nowFollowing, 'tag-page');
+  }
+
   return (
     <Page>
       <ClaimListDiscover
         tags={tags}
-        meta={<Button ref={buttonRef} button="link" onClick={() => doToggleTagFollow(tag)} label={label} />}
+        meta={<Button ref={buttonRef} button="link" onClick={handleFollowClick} label={label} />}
       />
     </Page>
   );