diff --git a/CHANGELOG.md b/CHANGELOG.md
index ee6ca0528..f22fa8404 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -8,7 +8,7 @@ Web UI version numbers should always match the corresponding version of LBRY App
 
 ## [Unreleased]
 ### Added
-  *
+  * Add setting to automatically purchase low-cost content without a confirmation dialog
   *
 
 ### Changed
diff --git a/ui/js/actions/content.js b/ui/js/actions/content.js
index eb62506a2..e040eadfc 100644
--- a/ui/js/actions/content.js
+++ b/ui/js/actions/content.js
@@ -1,4 +1,5 @@
 import * as types from "constants/action_types";
+import * as settings from "constants/settings";
 import lbry from "lbry";
 import lbryio from "lbryio";
 import lbryuri from "lbryuri";
@@ -322,26 +323,55 @@ export function doPurchaseUri(uri) {
     const downloadingByOutpoint = selectDownloadingByOutpoint(state);
     const alreadyDownloading =
       fileInfo && !!downloadingByOutpoint[fileInfo.outpoint];
-    const costInfo = makeSelectCostInfoForUri(uri)(state);
-    const { cost } = costInfo;
 
-    if (
-      alreadyDownloading ||
-      (fileInfo && fileInfo.completed && fileInfo.written_bytes > 0)
-    ) {
-      return;
+    function attemptPlay(cost, instantPurchaseMax = null) {
+      if (!instantPurchaseMax || cost > instantPurchaseMax) {
+        dispatch(doOpenModal(modals.AFFIRM_PURCHASE, { uri }));
+      } else {
+        dispatch(doLoadVideo(uri));
+      }
     }
 
     // we already fully downloaded the file.
-    if (
-      cost === 0 ||
-      (fileInfo && (fileInfo.completed || fileInfo.download_directory))
-    ) {
-      return dispatch(doLoadVideo(uri));
+    if (fileInfo && fileInfo.completed) {
+      // If written_bytes is false that means the user has deleted/moved the
+      // file manually on their file system, so we need to dispatch a
+      // doLoadVideo action to reconstruct the file from the blobs
+      if (!fileInfo.written_bytes) dispatch(doLoadVideo(uri));
+
+      return Promise.resolve();
     }
 
+    // we are already downloading the file
+    if (alreadyDownloading) {
+      return Promise.resolve();
+    }
+
+    const costInfo = makeSelectCostInfoForUri(uri)(state);
+    const { cost } = costInfo;
+
     if (cost > balance) {
-      return dispatch(doOpenModal(modals.INSUFFICIENT_CREDITS));
+      dispatch(doOpenModal(modals.INSUFFICIENT_CREDITS));
+      return Promise.resolve();
+    }
+
+    if (
+      cost == 0 ||
+      !lbry.getClientSetting(settings.INSTANT_PURCHASE_ENABLED)
+    ) {
+      attemptPlay(cost);
+    } else {
+      const instantPurchaseMax = lbry.getClientSetting(
+        settings.INSTANT_PURCHASE_MAX
+      );
+      if (instantPurchaseMax.currency == "LBC") {
+        attemptPlay(cost, instantPurchaseMax.amount);
+      } else {
+        // Need to convert currency of instant purchase maximum before trying to play
+        lbryio.getExchangeRates().then(({ lbc_usd }) => {
+          attemptPlay(cost, instantPurchaseMax.amount / lbc_usd);
+        });
+      }
     }
 
     return dispatch(doOpenModal(modals.AFFIRM_PURCHASE, { uri }));
diff --git a/ui/js/constants/settings.js b/ui/js/constants/settings.js
index a1a2e04e2..9346cfb70 100644
--- a/ui/js/constants/settings.js
+++ b/ui/js/constants/settings.js
@@ -6,5 +6,7 @@ export const NEW_USER_ACKNOWLEDGED = "welcome_acknowledged";
 export const LANGUAGE = "language";
 export const SHOW_NSFW = "showNsfw";
 export const SHOW_UNAVAILABLE = "showUnavailable";
+export const INSTANT_PURCHASE_ENABLED = "instantPurchaseEnabled";
+export const INSTANT_PURCHASE_MAX = "instantPurchaseMax";
 export const THEME = "theme";
 export const THEMES = "themes";
diff --git a/ui/js/lbry.js b/ui/js/lbry.js
index 767d4479c..32770bcf1 100644
--- a/ui/js/lbry.js
+++ b/ui/js/lbry.js
@@ -41,6 +41,9 @@ let lbry = {
     language: "en",
     theme: "light",
     themes: [],
+    instantPurchaseMax: null,
+    instantPurchaseEnabled: false,
+    instantPurchaseMax: { currency: "LBC", amount: 0.1 },
   },
 };
 
diff --git a/ui/js/page/settings/index.js b/ui/js/page/settings/index.js
index a44bf670c..c22cbdbe7 100644
--- a/ui/js/page/settings/index.js
+++ b/ui/js/page/settings/index.js
@@ -21,6 +21,13 @@ const select = state => ({
   daemonSettings: selectDaemonSettings(state),
   showNsfw: makeSelectClientSetting(settings.SHOW_NSFW)(state),
   showUnavailable: makeSelectClientSetting(settings.SHOW_UNAVAILABLE)(state),
+  instantPurchaseEnabled: makeSelectClientSetting(
+    settings.INSTANT_PURCHASE_ENABLED
+  )(state),
+  instantPurchaseMax: makeSelectClientSetting(settings.INSTANT_PURCHASE_MAX)(
+    state
+  ),
+  showUnavailable: makeSelectClientSetting(settings.SHOW_UNAVAILABLE)(state),
   theme: makeSelectClientSetting(settings.THEME)(state),
   themes: makeSelectClientSetting(settings.THEMES)(state),
   language: selectCurrentLanguage(state),
diff --git a/ui/js/page/settings/view.jsx b/ui/js/page/settings/view.jsx
index c09c1be13..186abbb5c 100644
--- a/ui/js/page/settings/view.jsx
+++ b/ui/js/page/settings/view.jsx
@@ -13,6 +13,8 @@ class SettingsPage extends React.PureComponent {
     super(props);
 
     this.state = {
+      instantPurchaseEnabled: props.instantPurchaseEnabled,
+      instantPurchaseMax: props.instantPurchaseMax,
       clearingCache: false,
     };
   }
@@ -59,6 +61,22 @@ class SettingsPage extends React.PureComponent {
     this.props.setClientSetting(settings.THEME, value);
   }
 
+  oninstantPurchaseEnabledChange(enabled) {
+    this.props.setClientSetting(settings.INSTANT_PURCHASE_ENABLED, enabled);
+
+    this.setState({
+      instantPurchaseEnabled: enabled,
+    });
+  }
+
+  onInstantPurchaseMaxChange(newValue) {
+    this.props.setClientSetting(settings.INSTANT_PURCHASE_MAX, newValue);
+
+    this.setState({
+      instantPurchaseMax: newValue,
+    });
+  }
+
   // onMaxUploadPrefChange(isLimited) {
   //   if (!isLimited) {
   //     this.setDaemonSetting("max_upload", 0.0);
@@ -113,6 +131,8 @@ class SettingsPage extends React.PureComponent {
       language,
       languages,
       showNsfw,
+      instantPurchaseEnabled,
+      instantPurchaseMax,
       showUnavailable,
       theme,
       themes,
@@ -167,9 +187,14 @@ class SettingsPage extends React.PureComponent {
         </section>
         <section className="card">
           <div className="card__content">
-            <h3>{__("Max Purchase Price")}</h3>
+            <h3>{__("Purchase Settings")}</h3>
           </div>
           <div className="card__content">
+            <div className="form-row__label-row">
+              <label className="form-row__label">
+                {__("Max Purchase Price")}
+              </label>
+            </div>
             <FormRow
               type="radio"
               name="max_key_fee"
@@ -211,6 +236,47 @@ class SettingsPage extends React.PureComponent {
               )}
             </div>
           </div>
+          <div className="card__content">
+            <div className="form-row__label-row">
+              <label className="form-row__label">
+                {__("Purchase Confirmations")}
+              </label>
+            </div>
+            <FormRow
+              type="radio"
+              name="instant_purchase_max"
+              checked={!this.state.instantPurchaseEnabled}
+              label={__("Ask for confirmation of all purchases")}
+              onClick={e => {
+                this.oninstantPurchaseEnabledChange(false);
+              }}
+            />
+            <div className="form-row">
+              <FormField
+                type="radio"
+                name="instant_purchase_max"
+                checked={this.state.instantPurchaseEnabled}
+                label={
+                  "Single-click purchasing of content less than" +
+                  (this.state.instantPurchaseEnabled ? "" : "...")
+                }
+                onClick={e => {
+                  this.oninstantPurchaseEnabledChange(true);
+                }}
+              />
+              {this.state.instantPurchaseEnabled &&
+                <FormFieldPrice
+                  min="0.1"
+                  step="0.1"
+                  onChange={val => this.onInstantPurchaseMaxChange(val)}
+                  defaultValue={this.state.instantPurchaseMax}
+                />}
+            </div>
+            <div className="form-field__helper">
+              When this option is chosen, LBRY won't ask you to confirm
+              downloads below the given price.
+            </div>
+          </div>
         </section>
 
         <section className="card">
diff --git a/ui/js/reducers/settings.js b/ui/js/reducers/settings.js
index 2656c03fd..1c6834a91 100644
--- a/ui/js/reducers/settings.js
+++ b/ui/js/reducers/settings.js
@@ -6,6 +6,10 @@ import lbry from "lbry";
 const reducers = {};
 const defaultState = {
   clientSettings: {
+    instantPurchaseEnabled: lbry.getClientSetting(
+      settings.INSTANT_PURCHASE_ENABLED
+    ),
+    instantPurchaseMax: lbry.getClientSetting(settings.INSTANT_PURCHASE_MAX),
     showNsfw: lbry.getClientSetting(settings.SHOW_NSFW),
     showUnavailable: lbry.getClientSetting(settings.SHOW_UNAVAILABLE),
     welcome_acknowledged: lbry.getClientSetting(settings.NEW_USER_ACKNOWLEDGED),