diff --git a/server/render/build/handleShowRender.js b/server/render/build/handleShowRender.js
index 854717dc..11c2c9ee 100644
--- a/server/render/build/handleShowRender.js
+++ b/server/render/build/handleShowRender.js
@@ -34,6 +34,28 @@ function _interopRequireWildcard(obj) { if (obj && obj.__esModule) { return obj;
 
 function _interopRequireDefault(obj) { return obj && obj.__esModule ? obj : { default: obj }; }
 
+var createCanonicalLink = require('../../../utils/createCanonicalLink');
+
+var getCanonicalUrlFromShow = function getCanonicalUrlFromShow(show) {
+  var requestId = show.requestList[show.request.id];
+  var requestType = show.request.type;
+
+  switch (requestType) {
+    case 'ASSET_DETAILS':
+      return createCanonicalLink({
+        asset: show.assetList[requestId.key]
+      });
+
+    case 'CHANNEL':
+      return createCanonicalLink({
+        channel: show.channelList[requestId.key]
+      });
+
+    default:
+      return null;
+  }
+};
+
 var returnSagaWithParams = function returnSagaWithParams(saga, params) {
   return (
     /*#__PURE__*/
@@ -115,6 +137,14 @@ module.exports = function (req, res) {
     var boundSaga = returnSagaWithParams(saga, boundAction); // run the saga middleware with the saga call
 
     sagaMiddleware.run(boundSaga).done.then(function () {
+      // redirect if request does not use canonical url
+      var canonicalUrl = getCanonicalUrlFromShow(store.getState().show);
+
+      if (canonicalUrl && canonicalUrl !== req.originalUrl) {
+        console.log("redirecting ".concat(req.originalUrl, " to ").concat(canonicalUrl));
+        res.redirect(canonicalUrl);
+      }
+
       return renderPage(store);
     });
   } else {
diff --git a/server/render/src/handleShowRender.jsx b/server/render/src/handleShowRender.jsx
index 721e0f60..f8445283 100644
--- a/server/render/src/handleShowRender.jsx
+++ b/server/render/src/handleShowRender.jsx
@@ -15,12 +15,26 @@ import App from '@app';
 import Sagas from '@sagas';
 import Actions from '@actions';
 
+const createCanonicalLink = require('../../../utils/createCanonicalLink');
+
+const getCanonicalUrlFromShow = show => {
+  const requestId = show.requestList[show.request.id];
+  const requestType = show.request.type;
+  switch (requestType) {
+    case 'ASSET_DETAILS':
+      return createCanonicalLink({ asset: show.assetList[requestId.key] });
+    case 'CHANNEL':
+      return createCanonicalLink({ channel: show.channelList[requestId.key] });
+    default:
+      return null;
+  }
+};
+
 const returnSagaWithParams = (saga, params) => {
   return function * () {
     yield call(saga, params);
   };
 };
-
 module.exports = (req, res) => {
   let context = {};
 
@@ -90,7 +104,15 @@ module.exports = (req, res) => {
     sagaMiddleware
       .run(boundSaga)
       .done
-      .then(() => renderPage(store) );
+      .then(() => {
+        // redirect if request does not use canonical url
+        const canonicalUrl = getCanonicalUrlFromShow(store.getState().show);
+        if (canonicalUrl && canonicalUrl !== req.originalUrl) {
+          console.log(`redirecting ${req.originalUrl} to ${canonicalUrl}`);
+          res.redirect(canonicalUrl);
+        }
+        return renderPage(store)
+      });
   } else {
     const store = createStore(Reducers);
     renderPage(store);