diff --git a/server/controllers/assets/constants/request_types.js b/server/controllers/assets/constants/request_types.js
new file mode 100644
index 00000000..22f0d0ce
--- /dev/null
+++ b/server/controllers/assets/constants/request_types.js
@@ -0,0 +1,9 @@
+const EMBED = 'EMBED';
+const BROWSER = 'BROWSER';
+const SOCIAL = 'SOCIAL';
+
+module.exports = {
+  EMBED,
+  BROWSER,
+  SOCIAL,
+};
diff --git a/server/controllers/assets/serveByIdentifierAndClaim/index.js b/server/controllers/assets/serveByIdentifierAndClaim/index.js
index e493e01e..0caf3a76 100644
--- a/server/controllers/assets/serveByIdentifierAndClaim/index.js
+++ b/server/controllers/assets/serveByIdentifierAndClaim/index.js
@@ -3,12 +3,12 @@ const handleShowRender = require('../../../render/build/handleShowRender.js');
 
 const lbryUri = require('../utils/lbryUri.js');
 
-const determineResponseType = require('../utils/determineResponseType.js');
+const determineRequestType = require('../utils/determineRequestType.js');
 const getClaimIdAndServeAsset = require('../utils/getClaimIdAndServeAsset.js');
 const flipClaimNameAndId = require('../utils/flipClaimNameAndId.js');
 const logRequestData = require('../utils/logRequestData.js');
 
-const SERVE = 'SERVE';
+const { BROWSER, SOCIAL } = require('../constants/request_types.js');
 
 /*
 
@@ -25,10 +25,13 @@ const serverAssetByIdentifierAndClaim = (req, res) => {
   } catch (error) {
     return res.status(400).json({success: false, message: error.message});
   }
-  let responseType = determineResponseType(hasFileExtension, headers);
-  if (responseType !== SERVE) {
+  let requestType = determineRequestType(hasFileExtension, headers);
+  if (requestType == BROWSER) {
     return handleShowRender(req, res);
   }
+  if (requestType == SOCIAL) {
+    return handleSocialRequest(req, res);
+  }
   // handle serve request
   // send google analytics
   sendGAServeEvent(headers, ip, originalUrl);
@@ -51,7 +54,7 @@ const serverAssetByIdentifierAndClaim = (req, res) => {
     [claimId, claimName] = flipClaimNameAndId(claimId, claimName);
   }
   // log the request data for debugging
-  logRequestData(responseType, claimName, channelName, claimId);
+  logRequestData(requestType, claimName, channelName, claimId);
   // get the claim Id and then serve the asset
   getClaimIdAndServeAsset(channelName, channelClaimId, claimName, claimId, originalUrl, ip, res);
 };
diff --git a/server/controllers/assets/utils/determineResponseType.js b/server/controllers/assets/utils/determineRequestType.js
similarity index 65%
rename from server/controllers/assets/utils/determineResponseType.js
rename to server/controllers/assets/utils/determineRequestType.js
index 2592ffed..c268380f 100644
--- a/server/controllers/assets/utils/determineResponseType.js
+++ b/server/controllers/assets/utils/determineRequestType.js
@@ -1,7 +1,5 @@
 const logger = require('winston');
-
-const SERVE = 'SERVE';
-const SHOW = 'SHOW';
+const { EMBED, BROWSER, SOCIAL } = require('../constants/request_types.js');
 
 function headersMatchesSocialBotList (headers) {
   const socialBotList = [
@@ -33,27 +31,31 @@ function clientWantsAsset ({accept, range}) {
   return imageIsWanted || videoIsWanted;
 };
 
-const determineResponseType = (hasFileExtension, headers) => {
+const determineRequestType = (hasFileExtension, headers) => {
   let responseType;
   logger.debug('headers:', headers);
   // return early with 'show' if headers match the list
   if (headersMatchesSocialBotList(headers)) {
-    // return SHOW;
+    return SOCIAL;
   }
-  // fallback logic if not on the list
+  // if request is not from a social bot...
   if (hasFileExtension) {
-    responseType = SERVE;  // assume a serve request if file extension is present
-    if (clientAcceptsHtml(headers)) {  // if the request comes from a browser, change it to a show request
-      responseType = SHOW;
+    // assume embed,
+    responseType = EMBED;
+    // but change to browser if client accepts html.
+    if (clientAcceptsHtml(headers)) {
+      responseType = BROWSER;
     }
+  // if request does not have file extentsion...
   } else {
-    responseType = SHOW;
-    if (clientWantsAsset(headers) && requestIsFromBrowser(headers)) {  // this is in case someone embeds a show url
-      logger.debug('Show request came from browser but wants an image/video. Changing response to serve...');
-      responseType = SERVE;
+    // assume browser,
+    responseType = BROWSER;
+    // but change to embed if someone embeded a show url...
+    if (clientWantsAsset(headers) && requestIsFromBrowser(headers)) {
+      responseType = EMBED;
     }
   }
   return responseType;
 };
 
-module.exports = determineResponseType;
+module.exports = determineRequestType;