diff --git a/config/production.json b/config/production.json
index 05161783..6ea5cdb5 100644
--- a/config/production.json
+++ b/config/production.json
@@ -5,7 +5,7 @@
 		"LbryChangeAddress": "none"
 	},
 	"AnalyticsConfig":{
-		"GoogleId": "UA-60403362-2"
+		"GoogleId": "UA-60403362-3"
 	},
 	"Database": {
 		"MySqlConnectionUri": "none",
diff --git a/controllers/statsController.js b/controllers/statsController.js
index 3aac00df..0e736d66 100644
--- a/controllers/statsController.js
+++ b/controllers/statsController.js
@@ -1,7 +1,60 @@
 const logger = require('winston');
+const ua = require('universal-analytics');
+const config = require('config');
 const db = require('../models');
+const googleApiKey = config.get('AnalyticsConfig.GoogleId');
 
 module.exports = {
+  postToStats: (action, url, ipAddress, result) => {
+    logger.silly('creating record for statistics db');
+    // make sure the result is a string
+    if (result && (typeof result !== 'string')) {
+      result = result.toString();
+    }
+    // // make sure the ip address(es) are a string
+    if (ipAddress && (typeof ipAddress !== 'string')) {
+      ipAddress = ipAddress.toString();
+    }
+    // create record in the db
+    db.Stats.create({
+      action,
+      url,
+      ipAddress,
+      result,
+    })
+    .then()
+    .catch(error => {
+      logger.error('sequelize error', error);
+    });
+  },
+  sendGoogleAnalytics: (action, ip, originalUrl) => {
+    const visitorId = ip.replace(/\./g, '-');
+    const visitor = ua(googleApiKey, visitorId, { strictCidFormat: false, https: true });
+    switch (action) {
+      case 'serve':
+        visitor.event('serve', originalUrl, (err) => {
+          if (err) {
+            logger.error('Google Analytics Event Error >>', err);
+          }
+        });
+        break;
+      case 'show':
+        visitor.pageview(originalUrl, 'https://spee.ch', 'show route', (err) => {
+          if (err) {
+            logger.error('Google Analytics Pageview Error >>', err);
+          }
+        });
+        break;
+      case 'publish':
+        visitor.event('publish', originalUrl, (err) => {
+          if (err) {
+            logger.error('Google Analytics Event Error >>', err);
+          }
+        });
+        break;
+      default: break;
+    }
+  },
   getStatsSummary: () => {
     logger.debug('retrieving site statistics');
     const deferred = new Promise((resolve, reject) => {
diff --git a/helpers/libraries/errorHandlers.js b/helpers/libraries/errorHandlers.js
index cc057ea5..45264a86 100644
--- a/helpers/libraries/errorHandlers.js
+++ b/helpers/libraries/errorHandlers.js
@@ -1,5 +1,5 @@
 const logger = require('winston');
-const { postToStats } = require('./statsHelpers.js');
+const { postToStats } = require('../../controllers/statsController.js');
 
 module.exports = {
   handleRequestError (action, originalUrl, ip, error, res) {
diff --git a/helpers/libraries/statsHelpers.js b/helpers/libraries/statsHelpers.js
deleted file mode 100644
index f008b081..00000000
--- a/helpers/libraries/statsHelpers.js
+++ /dev/null
@@ -1,27 +0,0 @@
-const db = require('../../models');
-const logger = require('winston');
-
-module.exports = {
-  postToStats: (action, url, ipAddress, result) => {
-    logger.silly('creating record for statistics db');
-    // make sure the result is a string
-    if (result && (typeof result !== 'string')) {
-      result = result.toString();
-    }
-    // // make sure the ip address(es) are a string
-    if (ipAddress && (typeof ipAddress !== 'string')) {
-      ipAddress = ipAddress.toString();
-    }
-    // create record in the db
-    db.Stats.create({
-      action,
-      url,
-      ipAddress,
-      result,
-    })
-    .then()
-    .catch(error => {
-      logger.error('sequelize error', error);
-    });
-  },
-};
diff --git a/public/assets/js/claimPublish.js b/public/assets/js/claimPublish.js
index 6391d8f6..eae7e5c3 100644
--- a/public/assets/js/claimPublish.js
+++ b/public/assets/js/claimPublish.js
@@ -128,6 +128,12 @@ uploader.addEventListener('start', function(event){
 	document.getElementById('publish-active-area').innerHTML = '<div id="publish-status"></div><div id="progress-bar"></div>';
 	// start a progress animation
 	createProgressBar(document.getElementById('progress-bar'), 12);
+	// google analytics
+	ga('send', {
+		hitType: 'event',
+		eventCategory: 'publish',
+		eventAction: name
+	});
 });
 uploader.addEventListener('progress', function(event){
 	var percent = event.bytesLoaded / event.file.size * 100;
diff --git a/public/assets/js/memePublish.js b/public/assets/js/memePublish.js
index 6cd50171..e2f4798a 100644
--- a/public/assets/js/memePublish.js
+++ b/public/assets/js/memePublish.js
@@ -108,6 +108,12 @@ uploader.addEventListener('start', function(event){
 	document.getElementById('publish-active-area').innerHTML = '<div id="publish-status"></div><div id="progress-bar"></div>';
 	// start a progress animation
 	createProgressBar(document.getElementById('progress-bar'), 12);
+	// google analytics
+	ga('send', {
+		hitType: 'event',
+		eventCategory: 'publish',
+		eventAction: nameInput.value
+	});
 });
 uploader.addEventListener('progress', function(event){
 	var percent = event.bytesLoaded / event.file.size * 100;
diff --git a/routes/api-routes.js b/routes/api-routes.js
index 3e6cfa91..747c72de 100644
--- a/routes/api-routes.js
+++ b/routes/api-routes.js
@@ -5,12 +5,16 @@ const publishController = require('../controllers/publishController.js');
 const lbryApi = require('../helpers/libraries/lbryApi.js');
 const publishHelpers = require('../helpers/libraries/publishHelpers.js');
 const errorHandlers = require('../helpers/libraries/errorHandlers.js');
-const { postToStats } = require('../helpers/libraries/statsHelpers.js');
+const { postToStats, sendGoogleAnalytics } = require('../controllers/statsController.js');
 
 module.exports = app => {
   // route to run a claim_list request on the daemon
-  app.get('/api/claim_list/:claim', ({ originalUrl, params, ip }, res) => {
+  app.get('/api/claim_list/:claim', ({ ip, originalUrl, params }, res) => {
+    // google analytics
+    sendGoogleAnalytics('serve', ip, originalUrl);
+    // log
     logger.verbose(`GET request on ${originalUrl} from ${ip}`);
+    // serve the content
     lbryApi
       .getClaimsList(params.claim)
       .then(claimsList => {
@@ -22,8 +26,12 @@ module.exports = app => {
       });
   });
   // route to run a resolve request on the daemon
-  app.get('/api/resolve/:uri', ({ originalUrl, params, ip }, res) => {
+  app.get('/api/resolve/:uri', ({ ip, originalUrl, params }, res) => {
+    // google analytics
+    sendGoogleAnalytics('serve', ip, originalUrl);
+    // log
     logger.verbose(`GET request on ${originalUrl} from ${ip}`);
+    // serve content
     lbryApi
       .resolveUri(params.uri)
       .then(resolvedUri => {
@@ -35,7 +43,10 @@ module.exports = app => {
       });
   });
   // route to run a publish request on the daemon
-  app.post('/api/publish', multipartMiddleware, ({ originalUrl, body, files, ip }, res) => {
+  app.post('/api/publish', multipartMiddleware, ({ body, files, ip, originalUrl }, res) => {
+    // google analytics
+    sendGoogleAnalytics('publish', ip, originalUrl);
+    // log
     logger.verbose(`POST request on ${originalUrl} from ${ip}`);
     // validate that a file was provided
     const file = files.speech || files.null;
diff --git a/routes/home-routes.js b/routes/home-routes.js
index aa9df045..f0891a01 100644
--- a/routes/home-routes.js
+++ b/routes/home-routes.js
@@ -1,16 +1,25 @@
 const logger = require('winston');
-const { postToStats } = require('../helpers/libraries/statsHelpers.js');
+const { postToStats, sendGoogleAnalytics } = require('../controllers/statsController.js');
 
 module.exports = app => {
   // route for the home page
-  app.get('/', ({ originalUrl, ip, headers }, res) => {
+  app.get('/', ({ headers, ip, originalUrl }, res) => {
+    // google analytics
+    sendGoogleAnalytics('serve', ip, originalUrl);
+    // logging
     logger.verbose(`GET request on ${originalUrl} from ${ip}`);
+    // send response
     res.status(200).render('index');
   });
   // a catch-all route if someone visits a page that does not exist
   app.use('*', ({ originalUrl, ip }, res) => {
+    // google analytics
+    sendGoogleAnalytics('serve', ip, originalUrl);
+    // logging
     logger.error(`Get request on ${originalUrl} from ${ip} which was a 404`);
-    postToStats('post', originalUrl, ip, 'Error: 404');
+    // post to stats
+    postToStats('show', originalUrl, ip, 'Error: 404');
+    // send response
     res.status(404).render('fourOhFour');
   });
 };
diff --git a/routes/serve-routes.js b/routes/serve-routes.js
index bc43b1d1..cfbf11a3 100644
--- a/routes/serve-routes.js
+++ b/routes/serve-routes.js
@@ -1,21 +1,7 @@
 const errorHandlers = require('../helpers/libraries/errorHandlers.js');
 const serveController = require('../controllers/serveController.js');
 const logger = require('winston');
-const { postToStats } = require('../helpers/libraries/statsHelpers.js');
-
-function sendGoogleAnalytics (ua, googleApiKey, ip, originalUrl) {
-  const visitorId = ip.replace(/\./g, '-');
-  const visitor = ua(googleApiKey, visitorId, { strictCidFormat: false, https: true });
-  visitor.pageview(originalUrl, 'https://spee.ch', 'Serve Route', (err) => {
-    if (err) {
-      logger.error('Google Analytics Pageview Error >>', err);
-    }
-  }).event('Serve', originalUrl, (err) => {
-    if (err) {
-      logger.error('Google Analytics Event Error >>', err);
-    }
-  });
-}
+const { postToStats, sendGoogleAnalytics } = require('../controllers/statsController.js');
 
 function serveFile ({ fileName, fileType, filePath }, res) {
   logger.info(`serving file ${fileName}`);
@@ -46,13 +32,17 @@ function serveFile ({ fileName, fileType, filePath }, res) {
   res.status(200).sendFile(filePath, options);
 }
 
-module.exports = (app, ua, googleApiKey) => {
+function sendAnalyticsAndLog (ip, originalUrl) {
+  // google analytics
+  sendGoogleAnalytics('serve', ip, originalUrl);
+  // logging
+  logger.verbose(`GET request on ${originalUrl} from ${ip}`);
+}
+
+module.exports = (app) => {
   // route to fetch one free public claim
-  app.get('/:name/:claim_id', ({ originalUrl, params, ip }, res) => {
-    // google analytics
-    sendGoogleAnalytics(ua, googleApiKey, ip, originalUrl);
-    // logging
-    logger.verbose(`GET request on ${originalUrl} from ${ip}`);
+  app.get('/:name/:claim_id', ({ ip, originalUrl, params }, res) => {
+    sendAnalyticsAndLog(ip, originalUrl);
     // begin image-serve processes
     serveController
       .getClaimByClaimId(params.name, params.claim_id)
@@ -65,11 +55,8 @@ module.exports = (app, ua, googleApiKey) => {
       });
   });
   // route to fetch one free public claim
-  app.get('/:name', ({ originalUrl, params, ip }, res) => {
-    // google analytics
-    sendGoogleAnalytics(ua, googleApiKey, ip, originalUrl);
-    // logging
-    logger.verbose(`GET request on ${originalUrl} from ${ip}`);
+  app.get('/:name', ({ ip, originalUrl, params }, res) => {
+    sendAnalyticsAndLog(ip, originalUrl);
     // begin image-serve processes
     serveController
       .getClaimByName(params.name)
diff --git a/routes/show-routes.js b/routes/show-routes.js
index 7b60bd5f..945fc162 100644
--- a/routes/show-routes.js
+++ b/routes/show-routes.js
@@ -1,16 +1,22 @@
 const logger = require('winston');
 const errorHandlers = require('../helpers/libraries/errorHandlers.js');
-const showController = require('../controllers/showController.js');
-const { postToStats } = require('../helpers/libraries/statsHelpers.js');
-const statsController = require('../controllers/statsController.js');
+const { getAllClaims } = require('../controllers/showController.js');
+const { getStatsSummary, postToStats, sendGoogleAnalytics } = require('../controllers/statsController.js');
+
+function sendAnalyticsAndLog (ip, originalUrl) {
+  // google analytics
+  sendGoogleAnalytics('show', ip, originalUrl);
+  // logging
+  logger.verbose(`POST request on ${originalUrl} from ${ip}`);
+  // get and serve the content
+}
 
 module.exports = (app) => {
   // route to show the meme-fodder meme maker
-  app.get('/meme-fodder/play', ({ originalUrl, ip }, res) => {
-    logger.verbose(`POST request on ${originalUrl} from ${ip}`);
-    // get and serve the content
-    showController
-      .getAllClaims('meme-fodder')
+  app.get('/meme-fodder/play', ({ ip, originalUrl }, res) => {
+    sendAnalyticsAndLog(ip, originalUrl);
+    // get and render the content
+    getAllClaims('meme-fodder')
       .then(orderedFreePublicClaims => {
         postToStats('show', originalUrl, ip, 'success');
         res.status(200).render('memeFodder', { claims: orderedFreePublicClaims });
@@ -20,11 +26,10 @@ module.exports = (app) => {
       });
   });
   // route to show statistics for spee.ch
-  app.get('/stats', ({ originalUrl, ip }, res) => {
-    logger.verbose(`POST request on ${originalUrl} from ${ip}`);
-    // get and serve the content
-    statsController
-      .getStatsSummary()
+  app.get('/stats', ({ ip, originalUrl }, res) => {
+    sendAnalyticsAndLog(ip, originalUrl);
+    // get and render the content
+    getStatsSummary()
       .then(result => {
         postToStats('show', originalUrl, ip, 'success');
         res.status(200).render('statistics', result);
@@ -34,11 +39,10 @@ module.exports = (app) => {
       });
   });
   // route to display all free public claims at a given name
-  app.get('/:name/all', ({ originalUrl, params, ip }, res) => {
-    logger.verbose(`POST request on ${originalUrl} from ${ip}`);
-    // get and serve the content
-    showController
-      .getAllClaims(params.name)
+  app.get('/:name/all', ({ ip, originalUrl, params }, res) => {
+    sendAnalyticsAndLog(ip, originalUrl);
+    // get and render the content
+    getAllClaims(params.name)
       .then(orderedFreePublicClaims => {
         postToStats('show', originalUrl, ip, 'success');
         res.status(200).render('allClaims', { claims: orderedFreePublicClaims });
diff --git a/routes/sockets-routes.js b/routes/sockets-routes.js
index dfc41b53..7ca4b092 100644
--- a/routes/sockets-routes.js
+++ b/routes/sockets-routes.js
@@ -2,7 +2,7 @@ const logger = require('winston');
 const publishController = require('../controllers/publishController.js');
 const publishHelpers = require('../helpers/libraries/publishHelpers.js');
 const errorHandlers = require('../helpers/libraries/errorHandlers.js');
-const { postToStats } = require('../helpers/libraries/statsHelpers.js');
+const { postToStats } = require('../controllers/statsController.js');
 
 module.exports = (app, siofu, hostedContentPath) => {
   const http = require('http').Server(app);
@@ -16,6 +16,7 @@ module.exports = (app, siofu, hostedContentPath) => {
     uploader.listen(socket);
     // listener for when file upload starts
     uploader.on('start', ({ file }) => {
+      // log
       logger.info('client started an upload:', file.name);
       // server side test to make sure file is not a bad file type
       if (/\.exe$/.test(file.name)) {
diff --git a/server.js b/server.js
index 0e0cda8a..0df1158c 100644
--- a/server.js
+++ b/server.js
@@ -6,8 +6,7 @@ const expressHandlebars = require('express-handlebars');
 const Handlebars = require('handlebars');
 const config = require('config');
 const winston = require('winston');
-const ua = require('universal-analytics');
-const googleApiKey = config.get('AnalyticsConfig.GoogleId');
+
 const hostedContentPath = config.get('Database.PublishUploadPath');
 
 // configure logging
@@ -58,7 +57,7 @@ app.set('view engine', 'handlebars');
 // require express routes
 require('./routes/api-routes.js')(app);
 require('./routes/show-routes.js')(app);
-require('./routes/serve-routes.js')(app, ua, googleApiKey);
+require('./routes/serve-routes.js')(app);
 require('./routes/home-routes.js')(app);
 
 // require socket.io routes