diff --git a/client/build/containers/SEO/view.js b/client/build/containers/SEO/view.js
index 16b25365..d2153976 100644
--- a/client/build/containers/SEO/view.js
+++ b/client/build/containers/SEO/view.js
@@ -11,10 +11,14 @@ var _reactHelmet = _interopRequireDefault(require("react-helmet"));
 
 var _propTypes = _interopRequireDefault(require("prop-types"));
 
+var _siteConfig = _interopRequireDefault(require("@config/siteConfig.json"));
+
 var _createPageTitle = _interopRequireDefault(require("../../utils/createPageTitle"));
 
 var _createMetaTags = _interopRequireDefault(require("../../utils/createMetaTags"));
 
+var _oEmbed = _interopRequireDefault(require("../../utils/oEmbed.js"));
+
 var _createCanonicalLink = _interopRequireDefault(require("../../utils/createCanonicalLink"));
 
 function _interopRequireDefault(obj) { return obj && obj.__esModule ? obj : { default: obj }; }
@@ -37,6 +41,8 @@ function _assertThisInitialized(self) { if (self === void 0) { throw new Referen
 
 function _getPrototypeOf(o) { _getPrototypeOf = Object.getPrototypeOf || function _getPrototypeOf(o) { return o.__proto__; }; return _getPrototypeOf(o); }
 
+var host = _siteConfig.default.details.host;
+
 var SEO =
 /*#__PURE__*/
 function (_React$Component) {
@@ -61,15 +67,15 @@ function (_React$Component) {
         asset: asset,
         channel: channel
       });
-      var canonicalLink = (0, _createCanonicalLink.default)(asset, channel, pageUri); // render results
+      var cannonicalLink = (0, _createCanonicalLink.default)(asset, channel, pageUri); // render results
 
       return _react.default.createElement(_reactHelmet.default, {
         title: pageTitle,
         meta: metaTags,
         link: [{
           rel: 'canonical',
-          href: canonicalLink
-        }]
+          href: cannonicalLink
+        }, _oEmbed.default.json(host, cannonicalLink), _oEmbed.default.xml(host, cannonicalLink)]
       });
     }
   }]);
@@ -79,7 +85,6 @@ function (_React$Component) {
   return SEO;
 }(_react.default.Component);
 
-;
 SEO.propTypes = {
   pageTitle: _propTypes.default.string,
   pageUri: _propTypes.default.string,
diff --git a/client/build/utils/oEmbed.js b/client/build/utils/oEmbed.js
new file mode 100644
index 00000000..a1d7c1ab
--- /dev/null
+++ b/client/build/utils/oEmbed.js
@@ -0,0 +1,36 @@
+"use strict";
+
+Object.defineProperty(exports, "__esModule", {
+  value: true
+});
+exports.default = void 0;
+var rel = 'alternate';
+var title = 'spee.ch oEmbed profile';
+
+var formatUrlForQuery = function formatUrlForQuery(url) {
+  return url.replace(/\/+/, '%2F').replace(/:/, '%3A');
+};
+
+var createJsonLinkData = function createJsonLinkData(host, canonicalUrl) {
+  return {
+    rel: rel,
+    type: 'application/json+oembed',
+    href: "".concat(host, "/api/oembed?url=").concat(formatUrlForQuery(canonicalUrl), "%2F&format=json"),
+    title: title
+  };
+};
+
+var createXmlLinkData = function createXmlLinkData(host, canonicalUrl) {
+  return {
+    rel: rel,
+    type: 'application/xml+oembed',
+    href: "".concat(host, "/api/oembed?").concat(formatUrlForQuery(canonicalUrl), "%2F&format=xml"),
+    title: title
+  };
+};
+
+var _default = {
+  json: createJsonLinkData,
+  xml: createXmlLinkData
+};
+exports.default = _default;
\ No newline at end of file
diff --git a/client/src/containers/SEO/view.jsx b/client/src/containers/SEO/view.jsx
index 85574695..5ca6dcf9 100644
--- a/client/src/containers/SEO/view.jsx
+++ b/client/src/containers/SEO/view.jsx
@@ -2,10 +2,14 @@ import React from 'react';
 import Helmet from 'react-helmet';
 import PropTypes from 'prop-types';
 
+import siteConfig from '@config/siteConfig.json';
 import createPageTitle from '../../utils/createPageTitle';
 import createMetaTags from '../../utils/createMetaTags';
+import oEmbed from '../../utils/oEmbed.js';
 import createCanonicalLink from '../../utils/createCanonicalLink';
 
+const { details: { host } } = siteConfig;
+
 class SEO extends React.Component {
   render () {
     // props from parent
@@ -17,17 +21,24 @@ class SEO extends React.Component {
       asset,
       channel,
     });
-    const canonicalLink = createCanonicalLink(asset, channel, pageUri);
+    const cannonicalLink = createCanonicalLink(asset, channel, pageUri)
     // render results
     return (
       <Helmet
         title={pageTitle}
         meta={metaTags}
-        link={[{rel: 'canonical', href: canonicalLink}]}
+        link={[
+          {
+            rel : 'canonical',
+            href: cannonicalLink,
+          },
+          oEmbed.json(host, cannonicalLink),
+          oEmbed.xml(host, cannonicalLink),
+        ]}
       />
     );
   }
-};
+}
 
 SEO.propTypes = {
   pageTitle: PropTypes.string,
diff --git a/client/src/utils/oEmbed.js b/client/src/utils/oEmbed.js
new file mode 100644
index 00000000..9d8b2296
--- /dev/null
+++ b/client/src/utils/oEmbed.js
@@ -0,0 +1,29 @@
+const rel = 'alternate';
+const title = 'spee.ch oEmbed profile';
+
+const formatUrlForQuery = (url) => {
+  return url.replace(/\/+/, '%2F').replace(/:/, '%3A');
+};
+
+const createJsonLinkData = (host, canonicalUrl) => {
+  return {
+    rel,
+    type: 'application/json+oembed',
+    href: `${host}/api/oembed?url=${formatUrlForQuery(canonicalUrl)}%2F&format=json`,
+    title,
+  };
+};
+
+const createXmlLinkData = (host, canonicalUrl) => {
+  return {
+    rel,
+    type: 'application/xml+oembed',
+    href: `${host}/api/oembed?${formatUrlForQuery(canonicalUrl)}%2F&format=xml`,
+    title,
+  };
+};
+
+export default {
+  json: createJsonLinkData,
+  xml : createXmlLinkData,
+};