diff --git a/controllers/analyticsController.js b/controllers/statsController.js
similarity index 94%
rename from controllers/analyticsController.js
rename to controllers/statsController.js
index 3f702e7d..3aac00df 100644
--- a/controllers/analyticsController.js
+++ b/controllers/statsController.js
@@ -2,11 +2,11 @@ const logger = require('winston');
 const db = require('../models');
 
 module.exports = {
-  getAnalyticsSummary: () => {
-    logger.debug('retrieving analytics');
+  getStatsSummary: () => {
+    logger.debug('retrieving site statistics');
     const deferred = new Promise((resolve, reject) => {
-      // get the raw analytics data
-      db.Analytics
+      // get the raw statistics data
+      db.Stats
         .findAll()
         .then(data => {
           const resultHashTable = {};
diff --git a/helpers/libraries/errorHandlers.js b/helpers/libraries/errorHandlers.js
index 9e947630..cc057ea5 100644
--- a/helpers/libraries/errorHandlers.js
+++ b/helpers/libraries/errorHandlers.js
@@ -1,20 +1,20 @@
 const logger = require('winston');
-const { postToAnalytics } = require('./analytics');
+const { postToStats } = require('./statsHelpers.js');
 
 module.exports = {
   handleRequestError (action, originalUrl, ip, error, res) {
     logger.error('Request Error >>', error);
     if (error === 'NO_CLAIMS' || error === 'NO_FREE_PUBLIC_CLAIMS') {
-      postToAnalytics(action, originalUrl, ip, 'success');
+      postToStats(action, originalUrl, ip, 'success');
       res.status(307).render('noClaims');
     } else if (error.response) {
-      postToAnalytics(action, originalUrl, ip, error.response.data.error.messsage);
+      postToStats(action, originalUrl, ip, error.response.data.error.messsage);
       res.status(error.response.status).send(error.response.data.error.message);
     } else if (error.code === 'ECONNREFUSED') {
-      postToAnalytics(action, originalUrl, ip, 'Connection refused.  The daemon may not be running.');
+      postToStats(action, originalUrl, ip, 'Connection refused.  The daemon may not be running.');
       res.status(503).send('Connection refused.  The daemon may not be running.');
     } else {
-      postToAnalytics(action, originalUrl, ip, error);
+      postToStats(action, originalUrl, ip, error);
       res.status(400).send(JSON.stringify(error));
     }
   },
diff --git a/helpers/libraries/analytics.js b/helpers/libraries/statsHelpers.js
similarity index 80%
rename from helpers/libraries/analytics.js
rename to helpers/libraries/statsHelpers.js
index 84ee2618..f008b081 100644
--- a/helpers/libraries/analytics.js
+++ b/helpers/libraries/statsHelpers.js
@@ -2,8 +2,8 @@ const db = require('../../models');
 const logger = require('winston');
 
 module.exports = {
-  postToAnalytics: (action, url, ipAddress, result) => {
-    logger.silly('creating record for analytics');
+  postToStats: (action, url, ipAddress, result) => {
+    logger.silly('creating record for statistics db');
     // make sure the result is a string
     if (result && (typeof result !== 'string')) {
       result = result.toString();
@@ -13,7 +13,7 @@ module.exports = {
       ipAddress = ipAddress.toString();
     }
     // create record in the db
-    db.Analytics.create({
+    db.Stats.create({
       action,
       url,
       ipAddress,
diff --git a/models/analytics.js b/models/stats.js
similarity index 86%
rename from models/analytics.js
rename to models/stats.js
index e2d5f7e0..931623fe 100644
--- a/models/analytics.js
+++ b/models/stats.js
@@ -1,6 +1,6 @@
 module.exports = (sequelize, { STRING, TEXT }) => {
-  const Analytics = sequelize.define(
-    'Analytics',
+  const Stats = sequelize.define(
+    'Stats',
     {
       action: {
         type     : STRING,
@@ -25,5 +25,5 @@ module.exports = (sequelize, { STRING, TEXT }) => {
       freezeTableName: true,
     }
   );
-  return Analytics;
+  return Stats;
 };
diff --git a/public/assets/css/componentStyle.css b/public/assets/css/componentStyle.css
index d2d745ba..a371417a 100644
--- a/public/assets/css/componentStyle.css
+++ b/public/assets/css/componentStyle.css
@@ -65,7 +65,7 @@ canvas {
 	float: left;
 }
 
-/* analytics */
+/* statistics */
 .totals-row {
 	border-top: 1px solid grey;
 	border-bottom: 1px solid grey;
diff --git a/routes/analytics-routes.js b/routes/analytics-routes.js
deleted file mode 100644
index f5fea1c7..00000000
--- a/routes/analytics-routes.js
+++ /dev/null
@@ -1,17 +0,0 @@
-const errorHandlers = require('../helpers/libraries/errorHandlers.js');
-const analyticsController = require('../controllers/analyticsController.js');
-
-module.exports = (app) => {
-  // route to show analytics
-  app.get('/analytics', (req, res) => {
-    // get and serve content
-    analyticsController
-      .getAnalyticsSummary()
-      .then(result => {
-        res.status(200).render('analytics', result);
-      })
-      .catch(error => {
-        errorHandlers.handleRequestError(error, res);
-      });
-  });
-};
diff --git a/routes/api-routes.js b/routes/api-routes.js
index 20790dfa..3e6cfa91 100644
--- a/routes/api-routes.js
+++ b/routes/api-routes.js
@@ -5,16 +5,16 @@ const publishController = require('../controllers/publishController.js');
 const lbryApi = require('../helpers/libraries/lbryApi.js');
 const publishHelpers = require('../helpers/libraries/publishHelpers.js');
 const errorHandlers = require('../helpers/libraries/errorHandlers.js');
-const { postToAnalytics } = require('../helpers/libraries/analytics');
+const { postToStats } = require('../helpers/libraries/statsHelpers.js');
 
 module.exports = app => {
   // route to run a claim_list request on the daemon
   app.get('/api/claim_list/:claim', ({ originalUrl, params, ip }, res) => {
-    logger.debug(`GET request on ${originalUrl} from ${ip}`);
+    logger.verbose(`GET request on ${originalUrl} from ${ip}`);
     lbryApi
       .getClaimsList(params.claim)
       .then(claimsList => {
-        postToAnalytics('publish', originalUrl, ip, 'success');
+        postToStats('publish', originalUrl, ip, 'success');
         res.status(200).json(claimsList);
       })
       .catch(error => {
@@ -23,11 +23,11 @@ module.exports = app => {
   });
   // route to run a resolve request on the daemon
   app.get('/api/resolve/:uri', ({ originalUrl, params, ip }, res) => {
-    logger.debug(`GET request on ${originalUrl} from ${ip}`);
+    logger.verbose(`GET request on ${originalUrl} from ${ip}`);
     lbryApi
       .resolveUri(params.uri)
       .then(resolvedUri => {
-        postToAnalytics('publish', originalUrl, ip, 'success');
+        postToStats('publish', originalUrl, ip, 'success');
         res.status(200).json(resolvedUri);
       })
       .catch(error => {
@@ -36,11 +36,11 @@ module.exports = app => {
   });
   // route to run a publish request on the daemon
   app.post('/api/publish', multipartMiddleware, ({ originalUrl, body, files, ip }, res) => {
-    logger.debug(`POST request on ${originalUrl} from ${ip}`);
+    logger.verbose(`POST request on ${originalUrl} from ${ip}`);
     // validate that a file was provided
     const file = files.speech || files.null;
     if (!file) {
-      postToAnalytics('publish', originalUrl, ip, 'Error: file');
+      postToStats('publish', originalUrl, ip, 'Error: file');
       res.status(400).send('Error: No file was submitted or the key used was incorrect.  Files posted through this route must use a key of "speech" or null');
       return;
     }
@@ -48,14 +48,14 @@ module.exports = app => {
     const name = body.name || file.name.substring(0, file.name.indexOf('.'));
     const invalidCharacters = /[^\w,-]/.exec(name);
     if (invalidCharacters) {
-      postToAnalytics('publish', originalUrl, ip, 'Error: name');
+      postToStats('publish', originalUrl, ip, 'Error: name');
       res.status(400).send('Error: The name you provided is not allowed.  Please use A-Z, a-z, 0-9, "_" and "-" only.');
       return;
     }
     // validate license
     const license = body.license || 'No License Provided';
     if ((license.indexOf('Public Domain') === -1) && (license.indexOf('Creative Commons') === -1)) {
-      postToAnalytics('puplish', originalUrl, ip, 'Error: license');
+      postToStats('puplish', originalUrl, ip, 'Error: license');
       res.status(400).send('Error: Only posts with a license of "Public Domain" or "Creative Commons" are eligible for publishing through spee.ch');
       return;
     }
@@ -73,7 +73,7 @@ module.exports = app => {
       case '1':
         break;
       default:
-        postToAnalytics('publish', originalUrl, ip, 'Error: nsfw');
+        postToStats('publish', originalUrl, ip, 'Error: nsfw');
         res.status(400).send('Error: NSFW value was not accepted.  NSFW must be set to either true, false, "on", or "off"');
         return;
     }
@@ -89,7 +89,7 @@ module.exports = app => {
     publishController
       .publish(publishParams, fileName, fileType)
       .then(result => {
-        postToAnalytics('publish', originalUrl, ip, 'success');
+        postToStats('publish', originalUrl, ip, 'success');
         res.status(200).json(result);
       })
       .catch(error => {
diff --git a/routes/home-routes.js b/routes/home-routes.js
index d36d8f6c..aa9df045 100644
--- a/routes/home-routes.js
+++ b/routes/home-routes.js
@@ -1,17 +1,16 @@
 const logger = require('winston');
-const { postToAnalytics } = require('../helpers/libraries/analytics');
+const { postToStats } = require('../helpers/libraries/statsHelpers.js');
 
 module.exports = app => {
   // route for the home page
   app.get('/', ({ originalUrl, ip, headers }, res) => {
     logger.verbose(`GET request on ${originalUrl} from ${ip}`);
-    logger.debug(`headers ${JSON.stringify(headers)}`);
     res.status(200).render('index');
   });
   // a catch-all route if someone visits a page that does not exist
   app.use('*', ({ originalUrl, ip }, res) => {
     logger.error(`Get request on ${originalUrl} from ${ip} which was a 404`);
-    postToAnalytics('post', originalUrl, ip, 'Error: 404');
+    postToStats('post', originalUrl, ip, 'Error: 404');
     res.status(404).render('fourOhFour');
   });
 };
diff --git a/routes/serve-routes.js b/routes/serve-routes.js
index 16025638..bc43b1d1 100644
--- a/routes/serve-routes.js
+++ b/routes/serve-routes.js
@@ -1,7 +1,21 @@
 const errorHandlers = require('../helpers/libraries/errorHandlers.js');
 const serveController = require('../controllers/serveController.js');
 const logger = require('winston');
-const { postToAnalytics } = require('../helpers/libraries/analytics');
+const { postToStats } = require('../helpers/libraries/statsHelpers.js');
+
+function sendGoogleAnalytics (ua, googleApiKey, ip, originalUrl) {
+  const visitorId = ip.replace(/\./g, '-');
+  const visitor = ua(googleApiKey, visitorId, { strictCidFormat: false, https: true });
+  visitor.pageview(originalUrl, 'https://spee.ch', 'Serve Route', (err) => {
+    if (err) {
+      logger.error('Google Analytics Pageview Error >>', err);
+    }
+  }).event('Serve', originalUrl, (err) => {
+    if (err) {
+      logger.error('Google Analytics Event Error >>', err);
+    }
+  });
+}
 
 function serveFile ({ fileName, fileType, filePath }, res) {
   logger.info(`serving file ${fileName}`);
@@ -32,37 +46,39 @@ function serveFile ({ fileName, fileType, filePath }, res) {
   res.status(200).sendFile(filePath, options);
 }
 
-module.exports = (app) => {
+module.exports = (app, ua, googleApiKey) => {
   // route to fetch one free public claim
-  app.get('/:name/:claim_id', ({ originalUrl, params, ip, ips, headers }, res) => {
+  app.get('/:name/:claim_id', ({ originalUrl, params, ip }, res) => {
+    // google analytics
+    sendGoogleAnalytics(ua, googleApiKey, ip, originalUrl);
+    // logging
     logger.verbose(`GET request on ${originalUrl} from ${ip}`);
-    logger.debug(`ips >> ${JSON.stringify(ips)}`);
-    logger.debug(`headers >> ${JSON.stringify(headers)}`);
     // begin image-serve processes
     serveController
       .getClaimByClaimId(params.name, params.claim_id)
       .then(fileInfo => {
-        postToAnalytics('serve', originalUrl, ips, 'success');
+        postToStats('serve', originalUrl, ip, 'success');
         serveFile(fileInfo, res);
       })
       .catch(error => {
-        errorHandlers.handleRequestError('serve', originalUrl, ips, error, res);
+        errorHandlers.handleRequestError('serve', originalUrl, ip, error, res);
       });
   });
   // route to fetch one free public claim
-  app.get('/:name', ({ originalUrl, params, ip, ips, headers }, res) => {
+  app.get('/:name', ({ originalUrl, params, ip }, res) => {
+    // google analytics
+    sendGoogleAnalytics(ua, googleApiKey, ip, originalUrl);
+    // logging
     logger.verbose(`GET request on ${originalUrl} from ${ip}`);
-    logger.debug(`ips >> ${JSON.stringify(ips)}`);
-    logger.debug(`headers >> ${JSON.stringify(headers)}`);
     // begin image-serve processes
     serveController
       .getClaimByName(params.name)
       .then(fileInfo => {
-        postToAnalytics('serve', originalUrl, ips, 'success');
+        postToStats('serve', originalUrl, ip, 'success');
         serveFile(fileInfo, res);
       })
       .catch(error => {
-        errorHandlers.handleRequestError('serve', originalUrl, ips, error, res);
+        errorHandlers.handleRequestError('serve', originalUrl, ip, error, res);
       });
   });
 };
diff --git a/routes/show-routes.js b/routes/show-routes.js
index fa6c079f..7b60bd5f 100644
--- a/routes/show-routes.js
+++ b/routes/show-routes.js
@@ -1,31 +1,46 @@
+const logger = require('winston');
 const errorHandlers = require('../helpers/libraries/errorHandlers.js');
 const showController = require('../controllers/showController.js');
-const logger = require('winston');
-const { postToAnalytics } = require('../helpers/libraries/analytics');
+const { postToStats } = require('../helpers/libraries/statsHelpers.js');
+const statsController = require('../controllers/statsController.js');
 
 module.exports = (app) => {
-  // route to fetch all free public claims
+  // route to show the meme-fodder meme maker
   app.get('/meme-fodder/play', ({ originalUrl, ip }, res) => {
-    logger.debug(`GET request on ${originalUrl} from ${ip}`);
-    // get and serve content
+    logger.verbose(`POST request on ${originalUrl} from ${ip}`);
+    // get and serve the content
     showController
       .getAllClaims('meme-fodder')
       .then(orderedFreePublicClaims => {
-        postToAnalytics('show', originalUrl, ip, 'success');
+        postToStats('show', originalUrl, ip, 'success');
         res.status(200).render('memeFodder', { claims: orderedFreePublicClaims });
       })
       .catch(error => {
         errorHandlers.handleRequestError('show', originalUrl, ip, error, res);
       });
   });
-  // route to fetch all free public claims
+  // route to show statistics for spee.ch
+  app.get('/stats', ({ originalUrl, ip }, res) => {
+    logger.verbose(`POST request on ${originalUrl} from ${ip}`);
+    // get and serve the content
+    statsController
+      .getStatsSummary()
+      .then(result => {
+        postToStats('show', originalUrl, ip, 'success');
+        res.status(200).render('statistics', result);
+      })
+      .catch(error => {
+        errorHandlers.handleRequestError(error, res);
+      });
+  });
+  // route to display all free public claims at a given name
   app.get('/:name/all', ({ originalUrl, params, ip }, res) => {
-    logger.debug(`GET request on ${originalUrl} from ${ip}`);
-    // get and serve content
+    logger.verbose(`POST request on ${originalUrl} from ${ip}`);
+    // get and serve the content
     showController
       .getAllClaims(params.name)
       .then(orderedFreePublicClaims => {
-        postToAnalytics('show', originalUrl, ip, 'success');
+        postToStats('show', originalUrl, ip, 'success');
         res.status(200).render('allClaims', { claims: orderedFreePublicClaims });
       })
       .catch(error => {
diff --git a/routes/sockets-routes.js b/routes/sockets-routes.js
index b21c5ed9..dfc41b53 100644
--- a/routes/sockets-routes.js
+++ b/routes/sockets-routes.js
@@ -2,7 +2,7 @@ const logger = require('winston');
 const publishController = require('../controllers/publishController.js');
 const publishHelpers = require('../helpers/libraries/publishHelpers.js');
 const errorHandlers = require('../helpers/libraries/errorHandlers.js');
-const { postToAnalytics } = require('../helpers/libraries/analytics');
+const { postToStats } = require('../helpers/libraries/statsHelpers.js');
 
 module.exports = (app, siofu, hostedContentPath) => {
   const http = require('http').Server(app);
@@ -25,7 +25,7 @@ module.exports = (app, siofu, hostedContentPath) => {
     // listener for when file upload encounters an error
     uploader.on('error', ({ error }) => {
       logger.error('an error occured while uploading', error);
-      postToAnalytics('publish', '/', null, error);
+      postToStats('publish', '/', null, error);
       socket.emit('publish-status', error);
     });
     // listener for when file has been uploaded
@@ -39,18 +39,18 @@ module.exports = (app, siofu, hostedContentPath) => {
         publishController
           .publish(publishParams, file.name, file.meta.type)
           .then(result => {
-            postToAnalytics('publish', '/', null, 'success');
+            postToStats('publish', '/', null, 'success');
             socket.emit('publish-complete', { name: publishParams.name, result });
           })
           .catch(error => {
             error = errorHandlers.handlePublishError(error);
-            postToAnalytics('publish', '/', null, error);
+            postToStats('publish', '/', null, error);
             socket.emit('publish-failure', error);
           });
       } else {
         logger.error(`An error occurred in uploading the client's file`);
         socket.emit('publish-failure', 'file uploaded, but with errors');
-        postToAnalytics('publish', '/', null, 'file uploaded, but with errors');
+        postToStats('publish', '/', null, 'file uploaded, but with errors');
         // to-do: remove the file if not done automatically
       }
     });
diff --git a/server.js b/server.js
index 6d7e9102..0e0cda8a 100644
--- a/server.js
+++ b/server.js
@@ -6,7 +6,8 @@ const expressHandlebars = require('express-handlebars');
 const Handlebars = require('handlebars');
 const config = require('config');
 const winston = require('winston');
-
+const ua = require('universal-analytics');
+const googleApiKey = config.get('AnalyticsConfig.GoogleId');
 const hostedContentPath = config.get('Database.PublishUploadPath');
 
 // configure logging
@@ -56,9 +57,8 @@ app.set('view engine', 'handlebars');
 
 // require express routes
 require('./routes/api-routes.js')(app);
-require('./routes/analytics-routes.js')(app);
 require('./routes/show-routes.js')(app);
-require('./routes/serve-routes.js')(app);
+require('./routes/serve-routes.js')(app, ua, googleApiKey);
 require('./routes/home-routes.js')(app);
 
 // require socket.io routes
diff --git a/views/analytics.handlebars b/views/statistics.handlebars
similarity index 97%
rename from views/analytics.handlebars
rename to views/statistics.handlebars
index dbde1859..f8a440d6 100644
--- a/views/analytics.handlebars
+++ b/views/statistics.handlebars
@@ -3,7 +3,7 @@
 		{{> topBar}}
 	</div>
 	<div>
-		<h3>Analytics</h3>
+		<h3>Site Statistics</h3>
 		<table>
 			<tr>
 				<th>action</th>