diff --git a/boil/query.go b/boil/query.go
index 8f31482..ef8df2a 100644
--- a/boil/query.go
+++ b/boil/query.go
@@ -60,8 +60,17 @@ func ExecStatement(q *Query) (sql.Result, error) {
 	return q.executor.Exec(qs, args...)
 }
 
-// ExecQuery executes the query for the All finisher and returns multiple rows
-func ExecQuery(q *Query) (*sql.Rows, error) {
+// ExecQuery executes the query for the One finisher and returns a single row
+func ExecQuery(q *Query) *sql.Row {
+	qs, args := buildQuery(q)
+	if DebugMode {
+		fmt.Fprintln(DebugWriter, qs)
+	}
+	return q.executor.QueryRow(qs, args...)
+}
+
+// ExecQueryAll executes the query for the All finisher and returns multiple rows
+func ExecQueryAll(q *Query) (*sql.Rows, error) {
 	qs, args := buildQuery(q)
 	if DebugMode {
 		fmt.Fprintln(DebugWriter, qs)
diff --git a/boil/reflect.go b/boil/reflect.go
index 662c5a6..2f41efb 100644
--- a/boil/reflect.go
+++ b/boil/reflect.go
@@ -1,48 +1,17 @@
 package boil
 
 import (
-	"database/sql"
 	"fmt"
 	"reflect"
+	"strings"
 
 	"github.com/nullbio/sqlboiler/strmangle"
+	"github.com/pkg/errors"
 )
 
-// Bind executes the query and inserts the
-// result into the passed in object pointer
-func (q *Query) Bind(obj interface{}) error {
-	return nil
-	/*typ := reflect.TypeOf(obj)
-	kind := typ.Kind()
-
-	if kind != reflect.Ptr {
-		return fmt.Errorf("Bind not given a pointer to a slice or struct: %s", typ.String())
-	}
-
-	typ = typ.Elem()
-	kind = typ.Kind()
-
-	if kind == reflect.Struct {
-		row := ExecQueryOne(q)
-		err := BindOne(row, q.selectCols, obj)
-		if err != nil {
-			return fmt.Errorf("Failed to execute Bind query for %s: %s", q.from, err)
-		}
-	} else if kind == reflect.Slice {
-		rows, err := ExecQueryAll(q)
-		if err != nil {
-			return fmt.Errorf("Failed to execute Bind query for %s: %s", q.from, err)
-		}
-		err = BindAll(rows, q.selectCols, obj)
-		if err != nil {
-			return fmt.Errorf("Failed to Bind results to object provided for %s: %s", q.from, err)
-		}
-	} else {
-		return fmt.Errorf("Bind given a pointer to a non-slice or non-struct: %s", typ.String())
-	}
-
-	return nil*/
-}
+var (
+	bindAccepts = []reflect.Kind{reflect.Ptr, reflect.Slice, reflect.Ptr, reflect.Struct}
+)
 
 // BindP executes the query and inserts the
 // result into the passed in object pointer.
@@ -53,60 +22,210 @@ func (q *Query) BindP(obj interface{}) {
 	}
 }
 
-// BindOne inserts the returned row columns into the
-// passed in object pointer
-func BindOne(row *sql.Row, selectCols []string, obj interface{}) error {
-	kind := reflect.ValueOf(obj).Kind()
-	if kind != reflect.Ptr {
-		return fmt.Errorf("BindOne given a non-pointer type")
-	}
-
-	pointers := GetStructPointers(obj, selectCols...)
-	if err := row.Scan(pointers...); err != nil {
-		return fmt.Errorf("Unable to scan into pointers: %s", err)
-	}
-
-	return nil
-}
-
-// BindAll inserts the returned rows columns into the
-// passed in slice of object pointers
-func BindAll(rows *sql.Rows, selectCols []string, obj interface{}) error {
-	ptrSlice := reflect.ValueOf(obj)
-	typ := ptrSlice.Type()
-	ptrSlice = ptrSlice.Elem()
+// Bind executes the query and inserts the
+// result into the passed in object pointer
+//
+// Bind rules:
+// - Struct tags control bind, in the form of: `boil:"name,bind"`
+// - If the "name" part of the struct tag is specified, that will be used
+// for binding instead of the snake_cased field name.
+// - If the ",bind" option is specified on an struct field, it will be recursed
+// into to look for fields for binding.
+// - If the name of the struct tag is "-", this field will not be bound to
+//
+// Example Query:
+//
+//   type JoinStruct struct {
+//     User1      *models.User `boil:"user,bind"`
+//     User2      *models.User `boil:"friend,bind"`
+//     // RandomData will not be recursed into to look for fields to
+//     // bind and will not be bound to because of the - for the name.
+//     RandomData myStruct     `boil:"-"`
+//     // Date will not be recursed into to look for fields to bind because
+//     // it does not specify ,bind in the struct tag. But it can be bound to
+//     // as it does not specify a - for the name.
+//     Date       time.Time
+//   }
+//
+//   models.Users(qm.InnerJoin("users as friend on users.friend_id = friend.id")).Bind(&joinStruct)
+func (q *Query) Bind(obj interface{}) error {
+	typ := reflect.TypeOf(obj)
 	kind := typ.Kind()
 
-	var structTyp reflect.Type
+	var structType reflect.Type
+	var sliceType reflect.Type
+	var singular bool
+
+	for i := 0; i < len(bindAccepts); i++ {
+		exp := bindAccepts[i]
 
-	for i, exp := range []reflect.Kind{reflect.Ptr, reflect.Slice, reflect.Ptr, reflect.Struct} {
 		if i != 0 {
 			typ = typ.Elem()
 			kind = typ.Kind()
 		}
 
 		if kind != exp {
-			return fmt.Errorf("[%d] BindAll object type should be *[]*Type but was: %s", i, ptrSlice.Type().String())
+			if exp == reflect.Slice || kind == reflect.Struct {
+				structType = typ
+				singular = true
+				break
+			}
+
+			return errors.Errorf("obj type should be *[]*Type or *Type but was %q", reflect.TypeOf(obj).String())
 		}
 
-		if kind == reflect.Struct {
-			structTyp = typ
+		switch kind {
+		case reflect.Struct:
+			structType = typ
+		case reflect.Slice:
+			sliceType = typ
 		}
 	}
 
+	return bind(q, obj, structType, sliceType, singular)
+}
+
+func bind(q *Query, obj interface{}, structType, sliceType reflect.Type, singular bool) error {
+	rows, err := ExecQueryAll(q)
+	if err != nil {
+		return errors.Wrap(err, "bind failed to execute query")
+	}
+
+	cols, err := rows.Columns()
+	if err != nil {
+		return errors.Wrap(err, "bind failed to get column names")
+	}
+
+	var ptrSlice reflect.Value
+	if !singular {
+		ptrSlice = reflect.ValueOf(obj)
+	}
+
 	for rows.Next() {
-		newStruct := reflect.New(structTyp)
-		pointers := GetStructPointers(newStruct.Interface(), selectCols...)
-		if err := rows.Scan(pointers...); err != nil {
-			return fmt.Errorf("Unable to scan into pointers: %s", err)
+		var newStruct reflect.Value
+		var pointers []interface{}
+
+		if singular {
+			pointers, err = bindPtrs(obj, cols...)
+		} else {
+			newStruct = reflect.New(structType)
+			pointers, err = bindPtrs(newStruct.Interface(), cols...)
+		}
+		if err != nil {
+			return err
 		}
 
-		ptrSlice.Set(reflect.Append(ptrSlice, newStruct))
+		if err := rows.Scan(pointers...); err != nil {
+			return errors.Wrap(err, "failed to bind pointers to obj")
+		}
+
+		if !singular {
+			ptrSlice.Set(reflect.Append(ptrSlice, newStruct))
+		}
 	}
 
 	return nil
 }
 
+func bindPtrs(obj interface{}, cols ...string) ([]interface{}, error) {
+	v := reflect.ValueOf(obj)
+	ptrs := make([]interface{}, len(cols))
+
+	for i, c := range cols {
+		names := strings.Split(c, ".")
+
+		ptr, ok := findField(names, v)
+		if !ok {
+			return nil, errors.Errorf("bindPtrs failed to find field %s", c)
+		}
+
+		ptrs[i] = ptr
+	}
+
+	return ptrs, nil
+}
+
+func findField(names []string, v reflect.Value) (interface{}, bool) {
+	fmt.Println("Names:", names)
+	fmt.Println("Type:", v.Type().String())
+
+	if !v.IsValid() || len(names) == 0 {
+		return nil, false
+	}
+
+	if v.Kind() == reflect.Ptr {
+		if v.IsNil() {
+			return nil, false
+		}
+		v = reflect.Indirect(v)
+	}
+
+	if v.Kind() != reflect.Struct {
+		return nil, false
+	}
+
+	name := strmangle.TitleCase(names[0])
+	typ := v.Type()
+
+	fi, ok := typ.FieldByName(name)
+	if ok {
+		fieldName, recurse := getBoilTag(fi)
+		if fieldName != "-" {
+			if recurse {
+				return findField(names[1:], v.FieldByName(name))
+			}
+
+			if len(names) == 1 {
+				field := v.FieldByName(name)
+				if field.Kind() != reflect.Ptr {
+					return field.Addr().Interface(), true
+				}
+				return field.Interface(), true
+			}
+		}
+	}
+
+	n := typ.NumField()
+	for i := 0; i < n; i++ {
+		f := typ.Field(i)
+		fieldName, recurse := getBoilTag(f)
+
+		fmt.Println(name, fieldName, recurse)
+
+		if fieldName == "-" {
+			continue
+		}
+
+		if recurse {
+			return findField(names, v.Field(i))
+		}
+
+		if fieldName == name {
+			fieldVal := v.Field(i)
+			if fieldVal.Kind() != reflect.Ptr {
+				return fieldVal.Addr().Interface(), true
+			}
+			return fieldVal.Interface(), true
+		}
+	}
+
+	return nil, false
+}
+
+func getBoilTag(field reflect.StructField) (name string, recurse bool) {
+	tag := field.Tag.Get("boil")
+
+	if len(tag) != 0 {
+		tagTokens := strings.Split(tag, ",")
+		name = strmangle.TitleCase(tagTokens[0])
+		recurse = len(tagTokens) > 1 && tagTokens[1] == "bind"
+	} else {
+		name = field.Name
+	}
+
+	return name, recurse
+}
+
 // GetStructValues returns the values (as interface) of the matching columns in obj
 func GetStructValues(obj interface{}, columns ...string) []interface{} {
 	ret := make([]interface{}, len(columns))
diff --git a/boil/reflect_test.go b/boil/reflect_test.go
index 78f13b6..e33d870 100644
--- a/boil/reflect_test.go
+++ b/boil/reflect_test.go
@@ -11,16 +11,97 @@ func TestBind(t *testing.T) {
 	t.Skip("Not implemented")
 }
 
-func TestBindP(t *testing.T) {
-	t.Skip("Not implemented")
+func TestBindPtrs_Easy(t *testing.T) {
+	t.Parallel()
+
+	testStruct := struct {
+		ID   int `boil:"identifier"`
+		Date time.Time
+	}{}
+
+	cols := []string{"identifier", "date"}
+	ptrs, err := bindPtrs(&testStruct, cols...)
+	if err != nil {
+		t.Error(err)
+	}
+
+	if ptrs[0].(*int) != &testStruct.ID {
+		t.Error("id is the wrong pointer")
+	}
+	if ptrs[1].(*time.Time) != &testStruct.Date {
+		t.Error("id is the wrong pointer")
+	}
 }
 
-func TestBindOne(t *testing.T) {
-	t.Skip("Not implemented")
+func TestBindPtrs_Recursive(t *testing.T) {
+	t.Parallel()
+
+	testStruct := struct {
+		Happy struct {
+			ID int `boil:"identifier"`
+		}
+		Fun struct {
+			ID int
+		} `boil:",bind"`
+	}{}
+
+	cols := []string{"id", "fun.id"}
+	ptrs, err := bindPtrs(&testStruct, cols...)
+	if err != nil {
+		t.Error(err)
+	}
+
+	if ptrs[0].(*int) != &testStruct.Fun.ID {
+		t.Error("id is the wrong pointer")
+	}
+	if ptrs[1].(*int) != &testStruct.Fun.ID {
+		t.Error("id is the wrong pointer")
+	}
 }
 
-func TestBindAll(t *testing.T) {
-	t.Skip("Not implemented")
+func TestBindPtrs_RecursiveTags(t *testing.T) {
+	testStruct := struct {
+		Happy struct {
+			ID int `boil:"identifier"`
+		} `boil:",bind"`
+		Fun struct {
+			ID int `boil:"identification"`
+		} `boil:",bind"`
+	}{}
+
+	cols := []string{"happy.identifier", "fun.identification"}
+	ptrs, err := bindPtrs(&testStruct, cols...)
+	if err != nil {
+		t.Error(err)
+	}
+
+	if ptrs[0].(*int) != &testStruct.Happy.ID {
+		t.Error("id is the wrong pointer")
+	}
+	if ptrs[1].(*int) != &testStruct.Fun.ID {
+		t.Error("id is the wrong pointer")
+	}
+}
+
+func TestBindPtrs_Ignore(t *testing.T) {
+	t.Parallel()
+
+	testStruct := struct {
+		ID    int `boil:"-"`
+		Happy struct {
+			ID int
+		} `boil:",bind"`
+	}{}
+
+	cols := []string{"id"}
+	ptrs, err := bindPtrs(&testStruct, cols...)
+	if err != nil {
+		t.Error(err)
+	}
+
+	if ptrs[0].(*int) != &testStruct.Happy.ID {
+		t.Error("id is the wrong pointer")
+	}
 }
 
 func TestGetStructValues(t *testing.T) {