We were using verify_token="" to mean that the user was verified. We need a unique constraint on verify_token to prevent two users from getting the same verify link in their email. This means that if we have two verified users, they will both have verify_token="", which triggers the unique constraint. Oops. However, null is an exception to unique constraints, so we're now using that instead to mean verified.
Prevents duplicate accounts. Also allows case insensitive search (user id, salt seed, etc) while still having an index. This is done by storing normalized as a separate field from originally formated (which we'll use for sending emails, etc).